What is Value Per Click?

Value Per Click was my aha moment.
Here's the video that explained
Value Per Click to me:



Here's the same video as seen directly
on the Google Adwords Online Classroom
network:

Value Per Click

I love the term Value Per Click!
It says so much. It takes the fear
out of setting Maximum Cost Per
Click. Maximum Cost Per Click
is often called Max CPC.

Nobody wants to spend more money on
advertising than they get back in sales.
Value Per Click tells you in a very direct
way whether or not this is happening.

You don't want to lose money. Understanding
Value Per Click keeps you from losing money.

Ed Abbott