Adwords Column Headings

Today I've been trying to figure
out how to get more information
out of Google Adwords. Anytime
I start working on something like
this there is an element of
frustration involved.

For example, I kept clicking on
the column headings in the Google
Adwords interface. Usually when
you click on column headings it
sorts the column for you.

I do this all the time. My email
client works like this. I click
on the column heading and I can
sort my inbox by date or by subject
or by the email address of the person
who sent the email to me.

With my email reader (client) I can
do ascending or descending order on
the time in which the email was received.
I can also sort the email addresses alphabetically.
Or can can sort the subject line alphabetically.

These email column headings can be quite
valuable if I want all the emails from one
person to appear sorted together. This is
one application of column headings.

So it's not as though I've never seen a column
heading that allows you to sort the column
underneath the heading. I've used this feature
many many times through the years.

Yet, when I saw this very same feature under
Google Adwords I failed to recognize it for what
it was.

For some reason, when I clicked on
Google Adwords column headings I was
expecting something different. I was
expecting all kinds of information to
kagically appear.

I probably thought this because nothing
was happening. Nothing was happening
under each column heading because I only
had one row. How to you sort one row?
No matter how you sort it, the row is always
both first and last.

So now I struggle to understand the simplest
little things. There's a lesson in all this.
Slow down and get it right.

I feel as though I have very little time to
spend on this. However, slowing down and
getting it right will make much more effective
use of my time than trying to rush through it.

Ed Abbott