What is average position in
Google Adwards talk? What does
average position mean?
It's another one of those Adwords
terms that means something very
specific. It tells you how far
from the top your ad is being placed.
Here's the Adwords Help article
that defines average position:
Average position (Avg. Pos.)
For me the term inspires as many
questions as it does answers. Do
you bid for a higher position? Otherwise,
how else would Google Adwords determine
your position?
I'll be trying to answer these questions
for myself.
Ed Abbott
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